For instance, if you’re promoting a new nutritious drink with interesting ingredients, you might add a brief description of the product’s benefits on the display. Educate customers: If you have a unique product that consumers might have questions about, consider using the display to educate them.For example, if you’re merchandising wine, you might display the product next to wine glasses and corkscrews. Consider cross-merchandising: Consider if your beverage can be displayed by complementary items in the store to help consumers discover your brand.Whether you need a drink display for soda cans or bottles of wine, here are some ideas to help you get started: If you’re pressed for time and need a spectacular display fast, don’t panic - we’re here for you at Creative Displays Now. In this chapter, we’ll share some ideas to jolt your creativity. Which beverage displays appeal to you, and why?Īs we mentioned in the previous chapter, your brand’s identity, including its logo, colors and other visual elements, should be your primary source of inspiration. Keeping your brand and audience in mind, consider ways to have fun with your display and make customers excited to pick up your products. Explore companies’ websites or head to nearby stores and walk around. When you look at other displays, think about the elements that catch your attention and take note. If you need inspiration for your display design, it may help to look at competitors’ displays and see what’s out there.
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